Settlement periods, refund costs, and card fees can still be very low for international payments.
Most importantly, using a specialist cross-border payment gateway will reduce currency conversion costs. Not handled correctly, these costs can quickly start to eat into profits.
The main features of payment gateway transfers
Payment gateways offer a number of features that can aid in helping an e-commerce business.
Multiple payment methods
Companies offer a range of payment methods. The most commonly supported are Visa, Mastercard and PayPal.
There’s also regular support for things like Paysafecard, Skrill, iDEAL and others.
Depending on the market you plan to operate, be clear on what you can and cannot accept.
Multi-currency support
Payment gateways will take the hard work out of multi-currency support and reduce overall cost.
Usually, a set fee is charged as a percent on a transaction and the rest is converted at the agreed exchange rate.
Sometimes, this rate is agreed as standard, for bigger companies, it may be possible to negotiate a better exchange rate.
Additional marketplace support
Marketplace support and different CMS are available.
WooCommerce, Magento, Shopify, and Amazon marketplace are the most common.
Beyond this, many payment gateway providers will also offer APIs.
Take regular subscription payments
If you have an e-commerce site with a subscription model, an international payment gateway can allow for taking regular payments as well.
For cross-border subscriptions, having these enter a local account vs having each individual transaction being subject to a fee and exchange rate, makes for a lot of potential savings.
Physical POS support
Some providers will also offer physical POS support for domestic payments.
Again, this just makes everything a little more convenient.
Take physical orders in one currency, and online in another.
Full service offering
Using a payment gateway provider offers further support for other aspects of an e-commerce business.
It is possible to raise invoices, pay international staff, and action virtual cards (for things like ad campaigns) all within the same solution.
Why opt for cross border payment gateways
Faster and easier to scale
Lower overall cost of transactions
Use multiple balances to reduce cost
Be clear on
Before choosing a payment gateway provider, there are a few things to be aware of.
Sending into banks often means a fee is paid on top, PayPal can charge up to $3.99 for US sales for example.
Payment fees also often differ by type.
For example, Visa and Mastercard will be cheaper, but local payment methods in some other countries could cost more.
If you know you need to support a specific payment method, in a specific country, it is worth shopping around to ensure both local accounts and the method itself are supported.
Specialist multi-currency providers are generally going to be cheaper than both banks and PayPal.
Each of these will have their own limits, exchange rates and fees. Be sure to compare providers and work with those who offer options that suit your business.
This may seem obvious, but is worth noting. A multi-currency payment gateway shouldn’t be a ticket to publishing and promoting products in every currency.
Once payments are made, if you need to refund you will lose the payment fees and exchange rate paid.
Outside of this, it is not great for branding!
The providers
Compare payment gateway providers
The right payment gateway is different for every business. We always recommend comparing to get a clear picture of what is on offer, vs what it is your business needs.
Use cases
Payment gateways are used by many different company types across the world. Here are some examples of where they have been used.
Recapping payment gateways
Using a payment gateway helps increase the global coverage of a store quickly
Many payment gateways allow you to work with marketplaces as well
Payment gateways will charge on a per transaction or set fee basis - sometimes both
Payment gateways can sometimes offer multi-currency account support as well