Syncing data with ecommerce marketplaces and withdrawing in the currency the marketplace operates will reduce the cost of running a store.

This is because currency conversion fees with banks will not be paid, and accounts can be synced to central accounting and inventories to get a clear view on the value different marketplaces are providing.

Main points of ecommerce marketplaces

Ecommerce marketplace solutions offer options for the likes of Amazon, Etsy and Ebay and allow stores to take advantage of international customer bases, without the costly need for expansions. Here is what they have to offer.

Where they hook up to
Where they hook up to

The most common are Amazon Marketplace, Ebay and Etsy.

However, support is also available for a lot of other options, particularly local marketplaces specifically used in target countries.

Ability to work alongside a CMS
Ability to work alongside a CMS

For ecommerce stores that also have a website, ecommerce solutions also provide support here.

This can be in the form of payment gateways in particular.

Multi-currency options
Multi-currency options

The biggest benefit is the ability to operate in multiple currencies, which means access to new markets, and without the cost that can be associated with this.

Platforms allow the use of established names like Etsy and eBay to be able to push your products to new users.

Generally, you will pay per transaction as opposed to upfront fees as well.

Using an ecommerce marketplace integration

Access to lower conversion rates
No recipient fees as charged by banks
Boost conversions rates
Safeguard against fraud
Generate payment links

Be clear on

When using a marketplace, there are some small points to be aware of.

Exchange rates can differ per currency

When moving money from a marketplace to an account, where currency conversion is involved, ensure you are aware of the exchange rate and fees to be paid.

Each impacts the cost of receiving the funds, and for cross border payments is where the biggest difference in income will be seen.

Each marketplace has its own withdrawal timeframes

Outside using a platform, Amazon Marketplace, Etsy, and others will have different withdrawal timeframes to send money into multi-currency accounts.

Be sure it is clear what each of these is ahead of committing to a new market.

Understand the cut a marketplace takes

Different ecommerce platforms have different costs in certain countries.

These costs can be built into transactions, into monthly fees or an annual fee.

For currency risk, it is important to understand what will be paid, and in which currency it is due.

Compare payment gateway providers

The right ecommerce provider is different for every business. We always recommend comparing to get a clear picture of what is on offer, vs what it is your business needs.

Use cases

Ecommerce integrations are used by many different companies across the world. Here are some examples of where they have been used.

Recapping ecommerce integrations

  • Ecommerce marketplace solutions provide options for taking payments for marketplaces in different countries, without expensive currency costs

  • Solutions offer access alongside store websites

  • Ecommerce stores can create custom links for bespoke or one-off products